Project Description
Since the models are more and more real and basically represent a real masterpiece, they practically become a marketing tool that influences the sale. In terms of sales, we are talking about “selling” the image of the company which produces such models, because it will increase its esteem in front of those who will invest in them, but also that of the company requesting a model.
That’s why the creation of architectural models is all about creative ideas, something you can’t achieve when you make 3D renderings or when you just make sketches on paper. There is a lot of dreaming in the making of architectural models, and this makes traditional models as important as technology.
