Architectural projects, whether industrial, real estate, or individual, are generally very complex. Architectural ideas and concepts must be well-developed to enable not only efficient construction in terms of time and cost but also to allow investors, buyers, and all other project participants to better understand the entire process.
In this regard, professionals in the architectural sector have two valuable tools at their disposal: architectural models and 3D renderings. Although both serve the same purpose of bringing a design to life, they differ significantly in certain respects.
To choose the most suitable one for a project, it is essential to understand what they are, the different types and the advantages and disadvantages of each of them.
What are architectural models?
An architectural model is a physical representation of a building or structure. They can be made from a wide variety of materials such as wood, plastic, cardboard, foam boards, or even 3D-printed components. These models play a crucial role in design as they allow stakeholders to closely observe the shape, spatial elements, and scale.
Types of architectural models
- Conceptual model – Developed in the early stages of the project, this showcases the concepts, ideas, and general design before the working model is started.
- Working models – At this stage, the model is built to make all necessary adjustments and correct errors, reducing potential future costs and construction time.
- Presentation models – This is the final model presented to buyers and investors. It is made of high-quality materials and is highly detailed.
Advantages
Interactive – Potential buyers and investors can better understand the overall design.
Better representation of the general plan – The way the project interacts with its surroundings and how the interior and exterior unfold can be observed more easily from an advantageous perspective.
Easier visualization of proportions and scale – Due to surrounding elements (figurines, furniture, cars, plants, trees, etc.), spatial scale and proportions are much easier to comprehend.
Facilitates communication – All stakeholders can engage in more constructive dialogue if they have a common point of reference, allowing them to discuss the general design, presented elements, and concepts, offering the opportunity to adjust aspects that are not ideal in time.
Strong emotional impact – This is especially important when architectural models are presented to investors and potential clients. The physical representation can help them connect emotionally and envision the future, increasing the chances of success.
They can be an important educational tool.
Disadvantages
The production cost is often high.
The production time is generally long, especially for complex projects.
They require physical space for presentation and storage.
Once constructed and finalized, they can be challenging to modify, as they are quite inflexible for multiple design iterations.
What are 3D renderings?
3D renderings are digital representations of future buildings or structures. They are created using advanced rendering software and can successfully simulate textures, lighting, materials, and more, providing a photorealistic and immersive image.
There are also VR (virtual reality) 3D renderings that allow for a more realistic experience. With VR headsets, users can explore the space as if they were physically there. This powerful tool is increasingly making its presence felt in the architectural sector.
- Advantages
High flexibility – They can be easily modified by experts to experiment with different colors, lighting, materials, etc.
Realistic image – Since they are created using powerful rendering software, they provide a clear and lifelike view of how the future project will look.
Versatile – They can be easily shared online, allowing for closer collaboration among stakeholders.
- Disadvantages
Although they are a faithful representation of the project, they are not tactile, making it harder to establish an emotional connection.
The quality of the 3D rendering largely depends on the expertise of the specialist and the software used.
3D renderings typically require very powerful hardware, which involves a greater investment in a capable workstation.
Architectural models or 3D renderings?
The choice depends largely on the architect’s and investors’ preferences, the budget, and the type of project. Both are excellent options that can help turn a construction idea into a 3D representation, whether physical or rendered.
Architectural models and 3D renderings are among the most important tools of any architect. Successfully used for fundraising, design, and as a marketing tool for sales, they are undoubtedly the most reliable way to achieve success.